{"id":1305,"date":"2014-06-09T17:57:14","date_gmt":"2014-06-09T14:57:14","guid":{"rendered":"https:\/\/smeportals.com\/blog\/?p=296"},"modified":"2023-09-10T20:51:29","modified_gmt":"2023-09-10T18:51:29","slug":"14-%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%86%d8%ac%d8%a7%d8%ad-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%83-%d8%b9%d8%a8%d8%b1-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83","status":"publish","type":"post","link":"https:\/\/smeportals.com\/ar\/14-%d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d9%84%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%86%d8%ac%d8%a7%d8%ad-%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%83-%d8%b9%d8%a8%d8%b1-%d9%81%d9%8a%d8%b3-%d8%a8%d9%88%d9%83\/","title":{"rendered":"14 \u0637\u0631\u064a\u0642\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0646\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642\u0643 \u0639\u0628\u0631 \u0641\u064a\u0633 \u0628\u0648\u0643"},"content":{"rendered":"<p><strong>\u0646\u0634\u0631\u062a \u0641\u0648\u0631\u0633\u062a\u0631 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\u0623\u0646\u0641\u0633\u0647\u0645\u060c \u0623\u0648 \u0644\u0623\u0646\u0647\u0645 \u064a\u062f\u064a\u0631\u0648\u0646 \u0639\u062f\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0631\u062f\u064a\u0626\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062c\u0630\u0628 \u0625\u0644\u0627 \u0623\u0634\u062e\u0627\u0635\u0627\u064b \u0644\u0627 \u064a\u0639\u064a\u0631\u0648\u0646 \u0627\u0646\u062a\u0628\u0627\u0647\u0627\u064b \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0648\u0644\u0648 \u0628\u062d\u062b\u0646\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0639\u0645\u0642\u0627\u064f \u0639\u0646 \u0627\u0644\u0633\u0628\u0628 \u0644\u0648\u062c\u062f\u0646\u0627 \u0623\u0646\u0647\u0645 \u0627\u0647\u062a\u0645\u0648\u0627 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0631\u062a\u0628\u0627\u0637 \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u060c \u0648\u0645\u0646 \u0647\u0646\u0627 \u0641\u0625\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0627\u0628\u062f \u0645\u0646 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u062d\u064a\u062b \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u062a\u0643\u0627\u0644\u064a\u0641 \u0623\u0642\u0644.<\/p>\n<p style=\"text-align: justify;\">\u062a\u062c\u0627\u0647\u0644 \u062a\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0631 \u0631\u0628\u062d\u0627\u064b \u0628\u0645\u0642\u062f\u0627\u0631 10 \u0633\u0646\u062a \u0644\u0644\u0642\u0637\u0639\u0629\u060c \u0648\u0642\u0645 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629 \u0641\u0647\u064a \u0645\u0627 \u0633\u064a\u0631\u062a\u062f \u0639\u0644\u064a\u0643 \u0628\u0639\u0627\u0626\u062f \u0623\u0643\u0628\u0631.<\/p>\n<p style=\"text-align: justify;\"><strong>5. \u0627\u0643\u062a\u0634\u0641 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0630\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0639\u0628\u0631 \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0644\u0627 \u0628\u062f \u0648\u0623\u0646\u0643 \u0645\u0647\u062a\u0645 \u0623\u0646 \u062a\u0635\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0648\u0644\u0643\u0646 \u0643\u064a\u0641 \u0633\u064a\u062a\u0645 \u0630\u0644\u0643\u061f \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0628\u0646\u0634\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0648\u0644\u0643\u0646 \u0633\u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0636\u0631\u0628 \u0645\u0646 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u060c \u0644\u0630\u0627 \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u0625\u062a\u0628\u0627\u0639 \u0637\u0631\u0642 \u0623\u0643\u062b\u0631 \u0639\u0644\u0645\u064a\u0629.<\/p>\n<p style=\"text-align: justify;\">\u0639\u0646\u062f\u0645\u0627 \u0623\u0642\u0648\u0645 \u0628\u0646\u0634\u0631 \u0625\u0639\u0644\u0627\u0646 \u064a\u0633\u062a\u0647\u062f\u0641 \u0641\u0626\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646\u060c \u0641\u0623\u0646\u0646\u064a \u0623\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 :<\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">&#8211; \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u062c\u0628\u0648\u0646 \u0628\u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">&#8211; \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 ( \u0627\u0644\u0648\u0635\u0648\u0644) Reach<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">&#8211; \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 ( \u0627\u0644\u062a\u0634\u0627\u0628\u0647) Similarity<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">&#8211; \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u062c\u0628\u0648\u0646 \u0628\u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 + \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 ( \u0627\u0644\u0648\u0635\u0648\u0644)<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">&#8211; \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u062c\u0628\u0648\u0646 \u0628\u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 + \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 ( \u0627\u0644\u062a\u0634\u0627\u0628\u0647)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062f\u0639\u0648\u0646\u064a \u0623\u0634\u0631\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0639\u0645\u0644 \u0642\u0627\u0626\u0645\u062a\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629\u060c \u0625\u062e\u062a\u0631 \u0625\u062b\u0646\u064a\u0646 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0645\u0645\u0646 \u0644\u062f\u064a\u0647\u0645 \u062c\u0645\u0647\u0648\u0631 \u0645\u0634\u0627\u0628\u0647\u060c \u0648\u0645\u0646 \u062b\u0645 \u0642\u0645 \u0628\u0639\u0645\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u060c \u0633\u064a\u0638\u0647\u0631 \u0644\u0643 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u0639\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0635\u0641\u062d\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0635\u0641\u062d\u0629 \u0645\u0627 \u062c\u0645\u064a\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/p>\n<p style=\"text-align: justify;\">\u064a\u0628\u062f\u0648 \u0630\u0644\u0643 \u062e\u0637\u0648\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0644\u0625\u0639\u0644\u0627\u0646\u0643 \u0648\u0645\u0646 \u062b\u0645 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0641\u0626\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u062d\u0641\u0648\u0638\u0629 Saved Target Group.<\/p>\n<p style=\"text-align: justify;\">\u0628\u0639\u062f \u0630\u0644\u0643 \u0642\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u0643\u0648\u064a\u0646 Custom Audience \u2013 \u0648\u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u062e\u064a\u0627\u0631 \u064a\u0647\u062f\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0627\u0644\u0645\u0639\u0644\u0646\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0645\u0646 \u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u2013 \u0648\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0623\u0648 \u0623\u062d\u062f \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0643\u060c \u0648\u062a\u0623\u062a\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0644\u0627\u062d\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 <a href=\"http:\/\/www.jonloomer.com\/2013\/03\/26\/facebook-lookalike-audiences\/\" target=\"_blank\" rel=\"noopener\">Generate Lookalike Audiences<\/a>\u00a0\u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 Optimize \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u062e\u064a\u0627\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u00a0Reach &amp; Similarity \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u064a\u062d \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0641\u064a \u062f\u0648\u0644\u0629 \u0645\u0639\u064a\u0646\u0629 \u0644\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629\u060c \u0628\u0630\u0644\u0643 \u062a\u0643\u0648\u0646 \u0642\u062f \u0643\u0648\u0646\u062a \u0643\u064a\u0646\u0648\u0646\u0627\u062a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 &#8211; \u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0628\u0627\u0644\u0635\u0641\u062d\u0629.<\/p>\n<p><strong>6. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0647\u0645<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u0645\u0647\u0645\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0635\u0641\u062d\u062a\u0643 \u0623\u0648 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u061f \u064a\u0646\u0628\u063a\u064a \u0639\u0644\u064a\u0643 \u0623\u0644\u0627 \u062a\u0634\u062a\u062a \u062a\u0641\u0643\u064a\u0631\u0643 \u0643\u0645\u0633\u0648\u0642 \u0628\u0627\u0644\u062a\u0643\u0644\u0641\u0629 CPM, CPC \u0623\u0648 \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0644\u0635\u0641\u062d\u062a\u0643 Click Through Rate \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a Likes\u060c \u0641\u0627\u0647\u062a\u0645\u0627\u0645\u0643 \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0631 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062a\u062c\u062a \u0639\u0646\u0647\u0627 \u0633\u064a\u062f\u0641\u0639\u0643 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0625\u0644\u0649 \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629.<\/p>\n<p><strong>7. \u0644\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0632\u0631 Boost Post<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0628\u064a\u0646\u0645\u0627 \u064a\u0648\u062c\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0644\u064a\u0648\u0646 \u0645\u0639\u0644\u0646 \u0639\u0644\u0649 \u0641\u064a\u0633 \u0628\u0648\u0643\u060c \u0641\u0628\u0625\u0645\u0643\u0627\u0646\u064a \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0646 \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0647\u0624\u0644\u0627\u0621 \u0647\u0645 \u0645\u0639\u0644\u0646\u0648\u0646 \u0639\u0634\u0648\u0627\u0626\u064a\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0645\u0648\u0627 \u0632\u0631 Boost Post Button \u0644\u0644\u0648\u0635\u0648\u0644 \u0628\u0634\u0643\u0644 \u0639\u0631\u0636\u064a \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062e\u0633\u0627\u0631\u0629\u060c \u0648\u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u062d\u0631\u0635\u0627\u064b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u062d\u062f\u062f \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u064a\u0646\u062a\u0645\u064a \u0625\u0644\u064a\u0647.<\/p>\n<p><strong>8. \u0627\u0633\u062a\u062e\u062f\u0645 Power Editor<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0625\u062d\u062f\u0649 \u0627\u0644\u0637\u0631\u0642 \u0644\u062a\u0641\u0639\u064a\u0644 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 (\u0627\u0644\u0628\u0648\u0633\u062a) \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Power Editor\u060c \u0648\u0647\u0648 \u0625\u062d\u062f\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0639\u0644\u0646\u0648\u0646 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 \u0625\u0646 \u0643\u0646\u062a \u062c\u0627\u062f\u0627\u064b \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u062d\u064a\u062b \u064a\u0633\u0627\u0639\u062f\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0644\u062d\u0642\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0644\u062a\u062d\u0643\u0645 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642. \u0648\u0647\u0648 \u0645\u0627 \u0623\u0641\u0636\u0644\u0647 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Boost Post Button.<\/p>\n<p><strong>9. \u0627\u0633\u062a\u062e\u062f\u0645 \u062e\u0627\u0635\u064a\u0629 Conversion Tracking<\/strong><\/p>\n<p style=\"text-align: justify;\">\u062a\u062a\u064a\u062d \u0644\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0641\u0631\u0635\u0629 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0628\u0639\u062f \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0627\u0634\u062a\u0631\u0649 \u2013 \u0623\u064a \u0627\u0644\u0645\u062a\u0641\u0631\u062c &#8211; \u0645\u0646\u062a\u062c\u0643\u060c \u0623\u0648 \u0633\u062c\u0644 \u0644\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0623\u0648 \u0637\u0644\u0628 \u0645\u0632\u064a\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0633\u0645\u0649 Conversions \u0648\u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0628\u0645\u0643\u0627\u0646 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u062a\u062a\u0628\u0639 \u0644\u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/p>\n<p style=\"text-align: justify;\">\u0648\u0625\u0646 \u0644\u0645 \u062a\u0642\u0645 \u0628\u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0641\u0627\u0646\u0643 \u0644\u0646 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u0627\u064b \u0623\u0648 \u062e\u0633\u0627\u0631\u0629\u060c \u0633\u0648\u0641 \u062a\u0636\u0637\u0631 \u0645\u062b\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u062a\u0643\u0647\u0646 \u0628\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0641\u0630\u0629.<\/p>\n<p style=\"text-align: justify;\">\u0625\u0630\u0627 \u0623\u0648\u0635\u0644\u062a\u0643 \u0625\u062d\u062f\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u062d\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a (\u0627\u0644\u0634\u0631\u0627\u0621- \u0627\u0644\u062a\u0633\u062c\u064a\u0644)\u060c \u0641\u0625\u0646 \u0645\u0627 \u064a\u0647\u0645 \u0623\u0646 \u062a\u0639\u0631\u0641\u0647 \u062c\u064a\u062f\u0627\u064b \u0647\u0648 Cost Per Conversion \u0648\u0647\u0648 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0631\u0635\u0648\u062f\u0629 \u0644\u0643\u0644 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u062e\u062a\u0631 \u0623\u0642\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0645\u0643\u0646\u0629. \u0648\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0623\u0645\u0631 \u0623\u0646\u0643 \u0633\u062a\u0634\u0639\u0631 \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0627\u0635\u064a\u0629 Conversion Tracking \u0641\u0647\u0630\u0627 \u0633\u064a\u062f\u0639\u0645 ROI \u2013 \u0623\u064a \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643. \u064a\u0648\u0636\u062d \u0627\u0644\u0634\u0643\u0644 \u0623\u062f\u0646\u0627\u0647 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0644\u062d\u0642\u0629 \u0628\u0647\u0627.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>10.\u00a0\u0627\u0633\u062a\u0647\u062f\u0641 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0641\u064a \u00a0\u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0639\u0649 \u0644\u062e\u0644\u0642 \u0642\u0627\u0639\u062f\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0647\u0644 \u062e\u0637\u0631 \u0628\u0628\u0627\u0644\u0643 \u0623\u0646 \u062a\u0648\u0635\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0642\u0627\u0626\u0645\u0629 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u062c\u0630\u0628 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u062e\u0627\u0636\u0648\u0627 \u0645\u0639\u0643 \u0635\u0641\u0642\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0633\u0628\u0642\u0627\u064b\u060c \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u064a\u0627\u0631 Custom Audiences \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u0646 \u062a\u0639\u0627\u0645\u0644\u0648\u0627 \u0645\u0639\u0643 \u0645\u0633\u0628\u0642\u0627\u064b \u2013 \u0627\u0634\u062a\u0631\u0648\u0627 \u0645\u0646\u0643 \u2013 \u0648\u0628\u062a\u062c\u0627\u0647\u0644\u0643 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u062e\u064a\u0627\u0631 \u0641\u0625\u0646\u0643 \u062a\u062a\u062c\u0627\u0647\u0644 \u0623\u062d\u062f \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0628\u0646\u0627\u0621 \u0642\u0627\u0639\u062f\u0629 \u062c\u0645\u0647\u0648\u0631 \u0639\u0631\u064a\u0636\u0629.<\/p>\n<p><strong>11. \u0627\u0647\u062a\u0645 \u0628\u062c\u0645\u0647\u0648\u0631\u0643<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0627\u0647\u062a\u0645\u0627\u0645\u0643 \u0628\u0627\u0644\u0637\u0628\u0639 \u0633\u064a\u0643\u0648\u0646 \u0645\u0646\u0635\u0628\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647 \u0633\u064a\u0642\u0648\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0643. \u0648\u0625\u0630\u0627 \u0645\u0627 \u0643\u0646\u062a \u0633\u062a\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631- \u063a\u064a\u0631 \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 &#8211; \u0628\u0639\u0631\u0648\u0636 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643\u060c \u0641\u0627\u0646\u0643 \u0633\u062a\u0628\u062f\u0648 \u0643\u0645\u0646 \u064a\u0628\u062f\u062f \u0623\u0645\u0648\u0627\u0644\u0647 \u0647\u0628\u0627\u0621\u060c \u0644\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0641\u0647\u0645 \u0644\u062e\u0644\u0642 \u0642\u0627\u0639\u062f\u0629 \u00a0\u0623\u0643\u0628\u0631 \u0648 \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0643\u0633\u0628 \u062b\u0642\u062a\u0647\u0645 \u0648\u0623\u0646 \u062a\u0642\u062f\u0645 \u0644\u0647\u0645 \u0625\u0636\u0627\u0641\u0629 \u0648\u0647\u0630\u0627 \u0645\u0627 \u0633\u064a\u0632\u064a\u062f \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0647\u0630\u0647 \u0623\u0628\u0633\u0637 \u0648\u0633\u0627\u0626\u0644 \u0632\u064a\u0627\u062f\u0629 \u0642\u0627\u0639\u062f\u0629 \u062c\u0645\u0647\u0648\u0631\u0643 Facebook Sales Funnel \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062f\u0639\u0645 \u0648\u0628\u0642\u0648\u0629 \u0627\u0644\u0639\u0627\u0626\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 ROI.<\/p>\n<p><strong>12.\u00a0\u0642\u0645 \u0628\u062a\u0639\u062f\u064a\u0644 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0635\u0648\u0631<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0644\u062c\u0630\u0628 \u062c\u0645\u0647\u0648\u0631\u0643 \u062a\u0639\u062f\u064a\u0644 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0635\u0648\u0631 \u0644\u062f\u064a\u0643\u060c \u0641\u0645\u062b\u0644\u0627\u064b \u0639\u0646\u062f\u0645\u0627 \u062a\u0634\u063a\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0644\u062f\u064a\u0643 \u0639\u0631\u0636 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u062c\u0647\u0627\u0632 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0623\u0648 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644 \u0641\u0647\u0630\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0645\u0639\u0643\u060c \u0648\u064a\u062d\u0641\u0632\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0635\u0648\u0631\u0643!! \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0648\u0631 \u0635\u063a\u064a\u0631\u0629 \u0641\u0642\u062f \u0644\u0627 \u062a\u062c\u062f \u0623\u064a \u062a\u0641\u0627\u0639\u0644 \u0645\u0639\u0643 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-299\" src=\"https:\/\/smeportals.com\/wp-content\/uploads\/2014\/06\/13.png\" alt=\"\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0635\u0648\u0631\" width=\"365\" height=\"297\" \/><\/p>\n<p><strong>13.\u00a0\u0643\u0648\u0646 \u0639\u062f\u0629 \u062d\u0645\u0644\u0627\u062a \u062f\u0639\u0627\u0626\u064a\u0629 \u063a\u064a\u0631 \u0645\u062a\u0634\u0627\u0628\u0647\u0629<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062c\u0632\u0645 \u0628\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0641\u0634\u0644\u0647\u0627 \u0645\u0646 \u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u062d\u062f \u0641\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0641\u0634\u0644 \u0623\u0648 \u0646\u062c\u0627\u062d \u0630\u0644\u0643. \u0627\u062e\u062a\u0628\u0631 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0642\u0635\u0635 (\u0645\u062f\u0639\u0645\u0629)\u060c \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a\u060c \u0635\u0648\u0631 \u0648\u0631\u0648\u0627\u0628\u0637. \u062c\u0631\u0628 \u0643\u0644 \u062c\u062f\u064a\u062f \u0648\u062c\u0630\u0627\u0628\u060c \u0644\u0627 \u062a\u0644\u062c\u0623 \u0644\u0644\u0635\u0648\u0631 \u0635\u063a\u064a\u0631\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u062d\u0627\u0648\u0644 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u064a\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0647\u062f \u0648\u0637\u0648\u0631\u0647 \u0648\u0627\u0639\u0631\u0641 \u0645\u0627 \u0644\u0627 \u064a\u0639\u062c\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u062a\u063a\u0627\u0636\u0649 \u0639\u0646\u0647.<\/p>\n<p><strong>14. \u0642\u0645 \u0628\u062a\u062d\u0633\u064a\u0646 \u062e\u0635\u0627\u0626\u0635 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 Ad Reports<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0645\u0646 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